What You Must Learn When Creating Custom Labels?
In this world, first impressions last and this is very true especially in the corporate world. Better make the most of your first impression because it is your only shot in ensuring that you stay to the minds of your customers. As a matter of fact, there’s no better way of doing this than having custom labels on your packaging. This basically acts as your business ambassador. These impressions that your labels make will stay to the minds of your customers and almost instantly become synonymous to your brand.
Now when talking about label design, the next paragraphs will help you make an effective one, so better not disregard it.
Number 1. Color – the very first thing that people will notice when it comes to the design of your custom labels is its color. And for this reason, it is imperative that it’s eye catching but, it should be garish as to offend your customers. Bright colors are effective so long as they are not dominating your label. The size and font of letters used in different parts of your label has to complement everything and easy to read.
Number 2. Logo – it’s the logo of your company and brand that actually sets it apart from the rest and make it recognizable at the same time. For your logo to be identified easily by people, it has to be large enough on your custom labels. But it must not overshadow the important details in it. It will create sense of affluence as well as success if you can afford to have it imprinted to your labels. This in the end will be followed by brand association.
Number 3. Contact info – contact information is something that shouldn’t be disregarded especially on custom labels made for shipping and packaging purposes. Everything from the contact details, address and name of your company should be clearly printed in it so by that, both the delivery company and your customers can read it easily. You must make the same label present inside the package for returned goods. It should be included in the list of package contents of bill of lading.
Number 4. Lamination – the main issue with label design is the fact that they’re subject to various elements throughout shipping. A viable solution for this is to laminate it which preserves the custom label’s viability. Its shiny surface is water repellent and can make anything that’s printed on it to shine.
Make your custom labels be effective and do its expected purpose by following these rules.